TYPES OF REAL SALESFORCE MARKETING-CLOUD-CONSULTANT EXAM QUESTIONS

Types of Real Salesforce Marketing-Cloud-Consultant Exam Questions

Types of Real Salesforce Marketing-Cloud-Consultant Exam Questions

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q79-Q84):

NEW QUESTION # 79
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

  • A. TransformJSONQ AMPscript Function
  • B. SSJS platform function ParseJSON
  • C. BuildRowSetFromJSON() AMPscript Function
  • D. ParseJSON content block within Content Builder

Answer: B


NEW QUESTION # 80
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

  • A. Focus on warning the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
  • B. Send to unengaged subscribers during the first two weeks of IP warning in order to give them the opportunity to interact.
  • C. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warning period.
  • D. Suppress sends to AQL email addresses during the first two weeks of IP warning, then resume sending to them during the third week.

Answer: C


NEW QUESTION # 81
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

  • A. Create and execute a SQL Query against the _Click data view
  • B. Create and execute a Subscriber Engagement report
  • C. Create and execute a Data Filter on the _Click data view
  • D. Create and execute a Tracking Extract

Answer: A

Explanation:
The_Clickdata view in Marketing Cloud stores information about link clicks for up to six months.By writing and executing a SQL query against this data view in Automation Studio, the customer can accurately identify subscribers who have clicked on any links within the specified timeframe.
Reference:
Salesforce Help:Data View: Click


NEW QUESTION # 82
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

  • A. Journey Settings > No re-entry
  • B. Contact Evaluation > Evaluate all records
  • C. Journey Settings > Use email attribute from Contacts
  • D. Contact Evaluation > Evaluate new records only

Answer: D


NEW QUESTION # 83
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

  • A. Configure the Contact Extract Activity in Automation Studio
  • B. Query the _Subscriber Data View and Extract it weekly
  • C. Schedule the Contacts Counts Standard Report
  • D. Query the _Contact Data View and transfer it weekly

Answer: C

Explanation:
The simplest and most efficient method to report on the number of Contacts is to schedule thebuilt-in
"Contacts Counts" Standard Report. This report summarizes the total number of Contacts and can be scheduled for automatic email delivery to stakeholders like the CMO.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Contact Count Standard Report
# "The Contacts Counts report shows the number of Contacts in the account and can be scheduled to email automatically on a recurring basis." Source: Salesforce Help - Standard Reports Overview
# "Use Standard Reports like Contact Counts to quickly view and schedule basic statistics without needing custom queries or Automation Studio."
-


NEW QUESTION # 84
......

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